About Us
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Founding & idea
We founded Touda® in 2010, our idea: a unique label for traditional, authentic and exclusively handmade Berber carpets from Morocco (at that time there were also a few other handmade accessories in the range). Our special concern: to reach the families who live in the most remote parts of the Atlas Mountains and who no one else can reach. On the one hand, these families still have incredibly authentic knowledge regarding the production of Berber carpets and, on the other hand, these families need our support most urgently!
But a little more about our history: Soufiane herself is Berber and comes from the High Atlas region. We discovered the carpets (especially the Beni Ourain carpet) on our first trips together and finally went looking for traces in Morocco. At that time, within our own family, Boucherouite carpets were mainly made (rag rugs/recycled carpets), but it quickly became clear to us that the Beni Ourain carpets came from a completely different region.
In search...
During our search we came across many so-called "Beni Ourain" and many things that we did not want to support. Carpets were chemically lightened to make them easier to sell, or they were terribly yellow because the wool was very poorly cleaned. We had to look for the original craft, which became increasingly clear. Finally we met Mimuna, a warm-hearted Berber woman from the deepest Atlas Mountains. One of those places where only occasionally a trader would get lost, remote, lonely and rough. It was exactly here that we found the truly original Berber carpet, the Beni Ourain, which was still made in the old way. The handwork convinced us and since there was a close connection to Mimuna through the families, it quickly became clear that we were in the right place. Mimuna is now our helping hand on site and coordinates all orders and distributes them to the families, exactly the families that no one else can reach and who still knot their carpets in the traditional way at home. This is exactly where the uniquely high quality is created, as you would expect from an original. Mimuna discusses the pattern with the women, gets wool if it is missing and constantly checks that everything is going well during the production process.
Enter customer opinion:
Beni Ourain
Der Beni Ourain ist ein Berberteppich aus dem Herzen des Mittleren Atlas Gebirge in Marokko. Die außergewöhnlichen Teppiche aus reiner Schurwolle werden bei uns noch ganz traditionell innerhalb der Berberfamilien gefertigt.
Beni Mrirt
Der Beni Mrirt Berberteppich stammt aus der Region Mrirt-Khenifra. Der Berberteppich ist, ähnlich dem Beni Ourain, mit sehr hochwertiger Wolle geknüpft, unsere Beni Mrirt werden noch traditionell in kleinen Kooperativen hergestellt.
Azilal
Der Azilal Teppich stammt aus der Region Tadla-Azila, der Ebene und dem Hohen Atlas Marokkos. Die Knüpfung der Azilal Teppiche besteht aus einem einfachen Knoten und einem typischen, kurzen Flor.
Kelim
Das Kunsthandwerk des Webens, vor allem das der Kelim Teppiche, ist noch in ganz Marokko verbreitet. Der Berberteppich wird flach gewebt in vielen zahlreichen Musterungen.
